‘Smash the Stigma’ Community Water Balloon Fight: BYOB

Bring your balloons

Against the backdrop of Overdose Awareness Month and International Overdose Awareness Day, the Monroe County Prevention Coalition (PWC) is excited to present the Third Annual 'Smash the Stigma' Community Water Balloon Fight. This unique and engaging event goes beyond a water balloon battle; it's a powerful initiative aimed at raising awareness about the preventable nature of drug overdose deaths and breaking down the stigma associated with substance misuse.

Why 'Smash the Stigma'?

In 2020, Monroe County, Tennessee, recorded 14 fatal drug overdoses. That number doubled to 28 in 2021 and rose again to 32 in 2023 — a staggering 128.6% increase since 2020. Nationally, the United States reported 106,699 drug overdose deaths in 2021. In 2023, that number shifted slightly to 105,007 — a modest decline, but still an alarming figure that reflects the ongoing severity of the crisis.

These numbers represent reported fatal overdoses; however, the true toll is likely higher. Due to stigma, some overdose deaths are recorded under other causes, such as cardiac arrest, at the request of families who do not want that label on their loved one’s record. In addition, some Monroe County residents receive care or pass away outside the county, which means their deaths may not be reflected in our local count.

Stigma, identified as a significant obstacle preventing individuals from seeking help for mental health and substance use disorders, perpetuates a harmful cycle of silence and suffering. The 'Smash the Stigma' event seeks to shatter this cycle by fostering a sense of community, understanding, and support. By coming together, we aim to create an environment that encourages open conversations about substance misuse, reduces judgment, and ultimately helps those in need.

What Can You Expect? 

On Saturday, August 23rd, 2025, at 4:00 PM, Tellico Street will transform into the battleground for the Fourth Annual “Smash the Stigma” Community Water Balloon Fight. From 4:00–6:00 PM, Memorial Park will host the Resource Fair, offering community members a chance to connect with local organizations and services. At 6:00 PM, the highly anticipated Water Balloon Fight kicks off along the event route from Cook Street down to Memorial Park. Participants are encouraged to bring their own filled water balloons and water guns, as there will not be a designated area for filling balloons on-site.

First responders will be driving along the route, engaging in friendly water balloon exchanges and adding an unexpected twist to the event. It's not just about getting wet; it's about making a splash against the stigma associated with substance misuse.

As part of this year’s Smash the Stigma event, we invite you to help us personalize the message by sharing a photo of someone whose life has been impacted by overdose.

You may submit a photo:

• In Honor – for someone who has survived an overdose or is living in recovery

• In Remembrance – for someone we’ve lost to overdose

Photos will be displayed during the event to help raise awareness, break the silence, and remind our community that every story—and every life—matters.

👉 Submit a Photo Here

 How Can You Get Involved?

Whether you're a local resident, community leader, or someone passionate about raising awareness, 'Smash the Stigma' welcomes you. Bring your family, friends, and enthusiasm to Tellico Street on August 23rd, 2025, at 4 pm, and let's unite for an evening of laughter, camaraderie, and advocacy.

Join us in making a difference—where fun meets purpose. Be a part of the Third Annual 'Smash the Stigma' Community Water Balloon Fight and help us create a community that supports and understands those affected by substance misuse. Together, let's make waves against stigma!

Here are some highlights from a previous year’s event:

Interested in hosting your own event? Click the button below to download our tips sheet.